Stunning, Dynamic and Vibrant
Inspired by the vibrant art and craft of India, the all-new Utsav collection captures the artistic brilliance of ancient Indian designs giving a break from the routine themes and patterns present in the market now. Utsav Collection is a distinctive fusion of designs of yesterday and carefully crafted to meet the design sensibilities of today.
The Genesis of Utsav
India is a diverse land with thousands of cultures co-existing for centuries. These diverse cultures have brought forth some spectacular artworks and designs. Utsav is an attempt to push these stunning designs to the mainstream and bring them the attention that they deserve.
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Celebrating Indianness
World over, flooring patterns adopt a common approach resulting in a lack of designs representing local cultures. Welspun Flooring India took the initiative of coming up with a range that celebrates the true essence of India and takes us back to our roots. The all-new Utsav range celebrates our ancient designs and art and is an attempt to bring them to the centre stage.
Bandhani
A Gujarati craftwork that finds its origin in Indus Valley Civilization, Bandhani involves tile dye art that is further enhanced by intricate handwork giving spectacular designs
Phulkari
Phulkari is a folk embroidery form that originated in Punjab featuring floral art and distinct geometric patterns. Phulkari artists use coloured silk thread to weave lively patterns on large cloth pieces
Designs Crafted With Finesse
Utsav Designs are crafted with finesse by methods of DigitalPrinting and Solution Dyed Nylon bringing Indian designs to life
Digital Printing
- It is the first-of-its-kind technique introduced by Welspun Flooring where customized designs are printed on white yarn.
- An eco-friendly mode of designing, Digital printing consumes 30% less water than traditional methods delivering stunning designs to adorn your floors.
- This method is primarily used to create stunning Bandhini designs.
Solution Dyed Nylon Method
- Coloured yarns are knitted together in this process bringing you 19 designs to choose from.
- The colour pigments are added at an early stage of designing bringing great design sharpness through a burst of colours.
- Solution Dyed Nylon Method is used to develop vibrant Phulkari designs for flooring.
Explore The World Of Utsav
Step into the world of vibrant Indian designs and immerse yourself in the artistic wonders of our diverse land. Transform your spaces with your floors radiating freshness and elegance.
Lookbook
Explore our lookbook to select from a wide range of vibrant and intricate designs that reflect the diversity of Indian craft.